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Chloé…….Turns 50……….

This year, the beloved label Chloé is turning 50…..she doesn’t look older than 21 though….. there is a planned exhibition on later this year in Paris to showcase it’s history with lace, shades of nude silk and romantic leanings that this label’s reputation has been built on…..started as a small boutique on the Left Bank, by a  prêt-à-porter visionaire Egyptian Gaby Aghion, who simply wanted couture quality pieces for her store…….soon she enlisted a team of freelance designers, which included Maxime de La Falaise and of course soon the group of freelancers were gone, when Karl Lagerfeld became it’s sole designer….and that is where it really began….the Chloé we know today…..I fell in love with the brand all over again when Stella MacCartney took over, convincing me to set aside my vintage loving ways for her type of lady…..I still miss my original Chloé jeans…..but it’s Karl’s collections that open my eyes like the romantic paintings of Ignacio Zuloaga y Zabeleta…..I thought it would be fun to blog a few vintage ads from the archives over the next few weeks…..enjoy the nostalgia….

Karl & Grace at Chloé Studios in the seventies……Karl’s early eighties Chloé…..Stella’s late 1990′s Chloé…….Phoebe’s debut Chloé…….

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